PROJEKTZUSAMMENFASSUNG
CASE STUDY
DIGITAL CENTER NEWS-CLUB (DCNC)
AMFE PROTECTS INFORMATION SYSTEM IN SEVERAL ECE CENTERS
With the new Digital Center News-Club (DCNC) ECE Marketplace GmbH & Co. KG has developed a new type of center information system. The special feature is that only center-specific and shopping-relevant content can be found here. You can only become an advertising partner if you are also a tenant in the respective center. Daily program items are optimally timed to generate an increased urge to act among visitors and variables such as region, date, time and weather conditions are included in the automated content selection. A content generator creates flexibility so that videos can be created directly on site in a matter of seconds.
The advantages of the DCNC include:
• Exclusive presentation options for tenants
• Local news: location-specific topics relating to the center
• Display of current center information in real time
• Display of shoptainment content
• Emergency system in the center in real time
• Saving on analog media such as illuminated steles and A1 posters

The advantages of digital media technology are obvious. Since shopping centers are sensitive areas due to the high number of daily visitors, high fire protection requirements are also placed on the Center News – from a fire protection point of view they are potential fire sources. Thanks to integrated fire protection and the use of AMFE mini fire extinguishers from JOB, critical installation locations in particular can be realized. Fire protection experts and building authorities appreciate the use of mini fire extinguishers to guarantee daily visitors a shopping experience with the highest safety aspects.
The entire project comprises over 1,200 digital steles and has been rolled out in Alstertal Einkaufszentrum, Waterfront Bremen, Stern Center Potsdam, Rhein-Neckar-Zentrum Viernheim, Linden Center Berlin, Gesundbrunnen-Center and the Eastgate Berlin among others and steles were equipped with AMFE. AMFE with an activation temperature of 79°C and cylinders with pressure sensors were used to ensure remote monitoring.





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